Custom Online Store vs Shopify
Shopify costs from €36/month plus transaction fees. With your own store, you're independent, flexible, and save in the long run.
nopex
Your custom solution
Shopify
E-Commerce Platform
Cost Comparison
What does Shopify cost you — and what about a custom solution?
Base costs are comparable. The real savings come from transaction fees: at €10,000 monthly revenue, a custom store saves up to €2,400 per year vs. Shopify Basic – and you get full control.
Prices as of March 2026. Shopify plans and fees may vary.
Features in Detail
Shopify themes limited without code customization
0.5–2% extra with external payment gateways
Store tied to Shopify
Shopify has 8,000+ apps
Without Shopify Payments: extra fee
Why a custom solution is better
No subscription, no platform dependency
With Shopify, you pay monthly – even when you don't sell anything. Your own store belongs to you, without ongoing platform costs.
No extra transaction fees
Shopify charges 0.5–2% extra if you don't use Shopify Payments. With your own store, you only pay your payment provider's fees.
100% your design
No theme constraints, no limitations. Your store looks exactly the way you want – responsive, fast, and unique.
Full data control (GDPR)
Customer data stays on your server. No US data transfers, no Shopify as data processor – ideal for European data privacy requirements.
Our Conclusion
Shopify is a solid system for a quick start in e-commerce. But the ongoing costs, transaction fees, and platform dependency add up. A custom store with Nopex is more affordable long-term and gives you full control over design, data, and costs.
This comparison is for informational purposes (§ 6 UWG). All information to the best of our knowledge, as of: March 2026. Prices and features are subject to change.
Häufige Fragen
Antworten zum Vergleich: eigene Lösung vs Shopify.
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